A complete lot of words have been spilled out -- far so many, certainly -- over John Edwards' decision to use $400 of campaign donations on a haircut. But in the significance of balance, I suppose we should anticipate as much media attention to be poured on Mitt Romney's conclusion to spend nearly as much on a makeover this quarter of the year.

The Kenneth P. Vogel of the Politico has the details of the expenses.
What kinds of stuff do you think of when you listen to "communications discussion”?
Speechwriting? Message strategy?
Well, "communications discussion” is how presidential contender Mitt Romney recorded $300 in expenditure to a California company that depicts itself as "a portable beauty team for hair, makeup and men's brush up and spa services."

But Stacy Andrews, the one who made up Romney for unseen Beauty, said he hardly needs makeup.
"He's already tan," she said. "We mainly put a drop of foundation on him ... and a little bit powdered him."

I'm not gonna hold my breath until the media over saturates this tale to the position where close to a majority of Americans can categorize Romney as the candidate unsuccessful enough to plunk down $300 for a change, as they have done with John Edwards and his haircut (a Fox News opinion poll from June revealed that 44 percent of registered supporters correctly recognized Edwards as the candidate who had spent $400 on a haircut).

Yet at the same time it will be fascinating to see the level to which the media is keen to hold Democrats and Republicans to dissimilar standards on the matter of campaign expenditures on a contender’s picture.

ROMNEY FOR PRESIDENT INSTIGATES NEW TV AD, "OCEAN"

Mon Jul 16, 2007, Boston, MA

Today, Romney for President instigated its latest television ad, "Ocean." In this ad, Governor Romney talks about his belief that we need to look at the traditions that surrounds America's kids and clean up "the ocean in which our kids now swim." Governor Romney thinks that our country's strength is dependent upon the might of the American family and the promise of our kids.
The ad will start airing today in Iowa, South Carolina and New Hampshire.

The Script For "Ocean" :

This is the script of Ocean given by Romney.

I'm deeply concerned about the tradition that surrounds our children today. Peggy Noonan illustrates our world as 'the ocean in which our kids now swim following the Columbine shootings,

She depicted a cesspool of aggression, and sex, and drugs, and idleness, and perversions. She said that the teenagers who did the shooting had 'breathed in too deeply in the oceans in which they went to swim.'

The youngsters, who did the killing, the well-known Trench Coat Mafia, inhaled too deep the sea in which they swam.

I'd like to distinguish us clean up the water in which our children are swimming. I'd like to keep porn stuff from coming up on their PCs. I'd like to keep drugs off the streets. I'd like to see less violent behavior and sex on television and in video games and in cinema. And if we get concerned about this, we can really do a great deal to clean up the stream in which our kids and our grandkids are swimming.